NTUC FairPrice, as Singapore's largest grocery retailer with over 370 outlets spanning supermarkets, hypermarkets, and convenience stores, requires strong housebrand packaging and in-store communication to ensure each product stands out on every shelf. Since 2009, ADWOW has provided housebrand packaging design and revamps, in-store POSM, trade show booths and roadshow activations, key visual development, and thematic marketing campaigns across categories including dairy and bakery, personal care, cooking ingredients, and confectionery. From festive Chinese New Year packaging to premium gift sets and toiletry range revamps, each project is developed to strengthen shelf impact, build consumer trust in the FairPrice housebrand, and support the retailer's day-to-day marketing calendar in the Singapore market.
ADWOW designs NTUC FairPrice's housebrand packaging, revamps category product packaging, and creates in-store POSM, trade show booths, roadshow collaterals, key visuals, and seasonal marketing campaigns, covering categories such as dairy, personal care, cooking ingredients, and confectionery.
ADWOW has been one of NTUC FairPrice's creative agency partners since 2009, delivering ongoing packaging design and retail marketing support for more than 16 years.
NTUC FairPrice is Singapore's largest grocery retailer, operating over 370 outlets across supermarkets, hypermarkets, and convenience store formats island-wide.
ADWOW creates packaging across FairPrice's housebrand ranges — including dairy, bakery, personal care, household, rice and noodles, cooking ingredients, and confectionery — plus festive and limited-edition packaging for Chinese New Year and other key retail periods.
Yes. ADWOW also produces in-store POSM, trade show and roadshow collaterals, motion graphics, premium and gift sets, and cross-promotional campaigns for FairPrice.
Housebrand packaging is often a shopper's only touchpoint with a retailer's private label — strong design builds shelf standout, signals quality, and drives repeat purchase without relying on national-brand advertising.
