Ocean Fresh Delite Frozen Seafood Packaging Design & Brand Identity Case Study. As a leading frozen and chilled seafood brand available at NTUC FairPrice in Singapore, Ocean Fresh Delite serves modern, health-conscious households with premium ocean produce. ADWOW has supported Ocean Fresh Delite's brand presence in Singapore since 2013 through packaging label design, vacuum-pack design, sticker design and brand identity development across a diverse product range — from salmon portions, cod steaks and sutchi fillets to premium Hokkaido scallops. Each project was developed to strengthen shelf standout at FairPrice chillers and freezers, reinforce cues of freshness, quality and food safety, and bring Ocean Fresh Delite's promise of high-quality ocean produce to life for Singapore shoppers while building lasting trust across the brand's growing seafood portfolio.
ADWOW designed Ocean Fresh Delite's packaging labels, vacuum-pack designs, sticker designs and premium box packaging across its frozen and chilled seafood range sold at NTUC FairPrice.
In the frozen aisle, packaging is often the shopper's only cue for freshness and quality, so vacuum-pack and label design has to communicate premium positioning and food safety at a glance — a principle applied across every Ocean Fresh Delite packaging refresh ADWOW delivered.
ADWOW has supported Ocean Fresh Delite's packaging and brand identity development since 2013, working across its growing frozen seafood portfolio for NTUC FairPrice in Singapore.
The range spans salmon portions, cod steaks, sutchi fillets and premium Hokkaido scallops, each requiring tailored vacuum-pack, sticker and label design suited to that product's quality positioning.
