|SAFRA Tampines opens its doors after a year of major upgrading works in September 2007 boasting better and a more comprehensive range of facilities which includes a synthetic 11-a-side football pitch, four futsal pitches, a refurbished Olympic-size swimming pool just to name a few.
AdWOW! is pleased to be a part of the club's upgrading works by contributing to the creative process in designing the communication channels for SAFRA Tampines and its various publics. The creative direction that was used capitalized on the club's brand essence which is providing sporting opportunities. By demonstrating that sport is vibrant, exciting and energetic, AdWOW hopes to increase the sports involvement of semi-active sports enthusiasts. According to George Heng, creative brand consultant, "with the strong support provided by our client, we are able to produce a vibrant design that conveys a strong call to our community to start living a healthier lifestyle at SAFRA Tampines."
Four popular sporting activities - soccer, swimming, badminton and jogging were selected to be the 'ambassadors' of the campaign in encouraging healthier lifestyles. A total of four posters, an outdoor banner and billboard were employed to inform the public of the abundance of sporting opportunities at SAFRA Tampines. Come to SAFRA Tampines, enjoy the facilities and start living a healthier lifestyle.
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