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As the Managing Director and Creative Branding Consultant of AdWOW!, George has over 20 years of experience in creative brand communications and training, having worked in various geographic locations ranging from Singapore to Frankfurt and from Malaysia to Sydney in building AdWOW! from strength to strength.
With his unique expertise in consumer insight and brand strategy development, George has been directly involved in shaping and repositioning major MNC and SME brands: United Overseas Bank, Panasonic, Coca-Cola, Marigold Peel Fresh, and many others. As an active innovator in Creative Branding, George is also a regular speaker in the conference circuit, passing on his invaluable knowledge to business owners, CEOs and marketing personnel in Asia’s most established companies over the last 20 years. He was also invited to speak in seminars for marketing directors and young talents from the region.
George was a Top 10 Achiever Award Winner when he graduated from the world-renowned The One Academy. He holds a B.A. from the University of Western Sydney, Australia and was trained in branding strategy by an U.S. Advertising Network. He was able to hone his skills at one of the largest advertising and branding agencies in the world before becoming of the key founders of AdWOW! In recognition of his achievements and contributions to the industry, his alma mater, The One Academy has conferred the Platinum Award to him, 10 years after his graduation.
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