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Rehydrate and WIN with H-TWO-O!  |
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H-TWO-O not only replenishes the mind and body,
but also rewards you with great prizes including a FIAT Stilo Coupe this June. With preparations starting since February, H-TWO-O ‘Rehydrate
Two WIN’ is conceptualised by the Yeo’s team with AdWOW! to create a 2-part promotion where it includes a campaign at the supermarkets plus a
major outdoor event to beat the Singapore Book of Records.
To enhances the brand value, publicity materials prominently highlight the ‘TWO’ wins to resemble the H-TWO-O branding. While the BTL campaign targets the
masses; the outdoor event strategically builds on the hype to target primary consumers like sports enthusiasts, FAS athletes plus active army personnel.
Publicity includes magazine and press ads, below the line support at all participating supermarkets and even radio commercials.
With such strategic alliances, be prepared for a day not to be missed on 2 June at Central, Clarke Quay. As contestants battle each other through tests of
skills and strength, the public can also join in to beat the Singapore Book of Records! With such enduring efforts from the Yeo’s team, may the campaign
boost H-TWO-O even higher up the top of mind of Singaporeans! Come, sweat it out and win!
Visit H2O Brand Gallery by clicking here.
Visit other Brand Gallery by clicking here.
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