Get powered by the new formula MILO®! Singapore’s favourite energy drink greets consumers with an improved formula; more malt and more milk with more complex carbohydrates to enable rapid release and longer lasting energy level. After years of research and development, the MILO® factory in Jurong has launched this healthier choice recipe that is endorsed by the Health Promotion Board yet retains its great chocolatey taste that all Singaporeans love.

In conjuction to the relaunch, the new MILO® packaging spots a new look with endorsement by high potential athletes from the Singapore Sports School (SSS) such as Tao Li. These athletes are drinking MILO® everyday and they excel both in academic studies and in sports.   

AdWOW! is pleased to support in the creatives for the island wide launch of this new packaging for Singapore this 2007. The message ‘Same Great Taste!’ emerged and creatives were developed to feature the transformation of the old pack into the new pack. The trusted quality of this product was emphasised to the audience through all the publicity items. For the launch, AdWOW! was tasked to customise the displays of selected supermarket bays. Once again, the transformation into a new and better formula is consistently presented.
 
“The shelves are very lively and looks like a splashing swimming pool!” responded Ms Goh, a sales representative, on the set up at Carrefour Suntec City. In all the displays garnered good response and captured many shoppers, with some commented that it was “very impressive”.
 
As highlighted by Mr Teo Heng Keat, Marketing Manager of Nestlé Singapore, in a recent interview,  MILO made in Singapore will continue to nourish Singaporeans with great tasting and more nutritious products. MILO will also continue to nourish the ambitions of our Singaporean atheletes by giving platforms to excel via sponsorships and publicities.

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