Issue 26b
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YEO'S The Vibrant Taste Of Singapore
Since the 1900s, Yeo Hiap Seng has grown with generations of Singaporeans to become one of the leading Singapore F&B company in over 60 countries worldwide. To reinforce YEO's as a brand with a unique multicultural understanding, AdWOW! recently created a mural for YEO'S that portrays its flagship products and its popularity among the younger consumers in Singapore. The engaging montage currently adorns the windows of a popular shopping mall along the Singapore River.

Widely recognised as a leader in the Asian drinks category, especially with classics like Chrysanthemum tea and Soy Bean Milk, YEO's has progressed to new tastes and new markets with innovative flavours and award winning packaging designs. Fresh offerings like JUSTEA, PINK DOLPHIN and H-TWO-O has prepared Yeo Hiap Seng to offer the vibrant taste for every walk of life. Through each brand exposure, AdWOW! looks forward to deepen the bond Singaporeans have for this trusted family friend, both creatively and insightfully.

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