Issue 19a
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H-TWO-O The Ultimate Thirst-Quencher
New brand image revitalises isotonic drink
YEO'S has recently launched a PR campaign to promote the brand's premier isotonic label, H-Two-O with the collaboration of FAS (Football Association of Singapore).

Blended with healthy ingredients and free of artificial sweetening, H-Two-O offers a wide variety of zests to complement the outgoing nature and active lifestyles of energetic individuals. AdWOW! was assigned as the brand consultancy to develop a distinctive brand appearance for H-Two-O and enhancing their brand awareness in the highly competitive market of isotonic beverage.

Dubbed as "The Ultimate Move", this campaign boasts 12 football personalities from the S-League, who each demonstrated their most acrobatic moves from different sports, such as running, surfing as well as volleyball. "Through the athleticisms of the football players, we want to bring out the ultimate sport spirit inside every active individual, and the attitude to push your limits and out-do yourself with every single move you make. H-Two-O is the drink to drive you ahead and excel in your passionate games." George Heng, AdWOW! Creative Group Head explained the strategy to reinforce the brand personality of H-Two-O 'Originals' as a dynamic non-carbonated isotonic beverage.

The first wave of advertising was launched as a contest where participants could stand to win fabulous prizes for simply voting for their favourite move. Branding collaterals like posters and ad campaigns will follow up in the coming months to increase the exposure and make H-Two-O a desired drink for all energetic souls.

The campaign has again stressed the importance of strategic branding to enhance the intangible property of a business, which is the brand value. With our creative input, AdWOW! looks forward to creating a greater impact with YEO'S and to impress the audience with more WOWing results ahead!

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