Hot Success For 'Cool' Nestlé Campaign!

Nestlé’s Chillin’ Good Times campaign successfully wraps up with a grand draw at iShop21 earlier this week. Overall response was positive beyond expectation; 11 lucky winners finally emerged after weeks of entry collection. Working closely with Nestlé & iShop21, AdWOW! assisted from the initial concept, creative to the execution of the entire project. Nestlé’s Chillin’ Good Times is the first cold drinks campaign that is marketed island-wide  across all F&B  channels simultaneously. With the help from partners including convenient stores, food courts to fast food chains, the contest was seamlessly executed to maximize its impact. During the count near the campaign’s closing, Nestlé announced a 20% sales increase from the food court channels, with top drinks being Milo, Ice Green Tea and Ice Lemon Tea. A big Thank you to all who participated and contributed to the smooth delivery of this campaign. Look out for the next exciting promotion from Nestlé very soon! Visit Nestlé Brand Gallery by clicking here. Visit other Brand Gallery by clicking here.