PHILIPS lighting flexes its marketing prowess with a new DM campaign to promote its cutting edge PHILIPS Master LED lamp series that combines quality lighting with energy saving features.
With the brand’s continued focus on promoting PHILIPS LED lighting solutions, PHILIPS worked together with AdWOW! once again in developing this campaign to reach out to their target group - households and commercials. With PHILIPS LED technology, PHILIPS’ Master LED lamps are efficient in delivering consistent brightness and intensity with a lifetime that’s up to 45 times longer than traditional lighting. In addition to saving consumer’s cost, Master LED lamps are free of mercury, UV and other hazardous materials, therefore “green”.
In supporting the new campaign, PHILIPS is conducting workshops on LED lighting solutions. An exclusive PHILIPS LED Lighting Guide with information that users will find it handy will be given away to the early bird registrations.
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