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MILO ®'s Latest Campaign Gets Singaporeans to Show Their True Cheer Colours and Spirit
MILO® launched their latest campaign to support Team Singapore with the aim to present a 25,000-people strong montage capturing their best cheer moments from well-wishers. Guest-of-Honour, Member of Parliament for Marine Parade GRC, Mr. Seah Kian Peng, Mr. Suresh Narayanan, Managing Director of Nestle Singapore and Team Singapore athletes gathered at Mee Toh School today to strike the first poses for the giant photomontage.

Named “True Colours of a Champion Nation”, MILO®, has partnered with image experts Canon and will be sending roving “MILO® Cheer Ambassadors” armed with cheer toolkits to the schools and the streets of Singapore to invite people to spontaneously capture their best cheering moments on camera MILO® aims to collect at least 25,000 Singaporeans in their most creative and passionate cheer moments from October till 30th November 2009 and present the montage of pictures to Team Singapore as a farewell gift when they leave for Laos in December.

The campaign aims to rally all Singaporeans to root for Team Singapore athletes when they represent the nation in major games such as the 25th SEA Games in December, ultimately leading to the inaugural Youth Olympics next year. MILO®, which has a rich history of supporting Team Singapore, has in the past gathered more than half a million well-wishes from Singaporeans. This year, Singapore’s most popular energy drink is taking it a step further to ensure the cheering culture is much more prevalent and spontaneous among the public.

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