Nestum FMCG Packaging Design & Brand Systems Case Study. As one of Nestlé's most trusted family brands in Singapore, Nestum is a fortified instant cereal beverage range built on the promise of quick, nutritious nourishment for every generation. ADWOW has supported Nestum's brand journey in Singapore since 2011, partnering with the local team on packaging design, FMCG brand systems, in-store POSM, consumer premiums, and digital assets. From two major packaging revamps for the hero range to exclusive new variant launches — Soy, Matcha, Brown Rice, and Multigrains — each project was developed to unify with Nestlé's global brand guidelines while effectively localising visual communication for Singapore shoppers. Working closely with the brand team, ADWOW ensures a cohesive omnichannel presence, strengthening shelf presence across island-wide supermarkets and convenience stores and reinforcing Nestum's role as a trusted breakfast staple in Singaporean households.
ADWOW, a Singapore-based FMCG branding and packaging design agency, has supported Nestlé's Nestum brand team since 2011.
ADWOW has partnered with the Nestum team in Singapore for over 15 years, since 2011, including two major packaging revamps for the hero range.
ADWOW has developed packaging design for Nestum Original, Oats, Brown Rice, and Soy, along with newer variants such as Multigrains and Brown Rice Matcha.
ADWOW develops packaging systems that stay consistent with Nestlé's global brand identity while localising visual communication for Singapore supermarkets and convenience stores.
ADWOW delivers in-store POSM, consumer premiums, motion graphics, and digital assets, alongside packaging design, deployed island-wide across Singapore supermarkets and convenience stores.
Nestum packaging designed by ADWOW is deployed island-wide across Singapore supermarkets and convenience stores, supported by in-store POSM and consumer premiums.
FMCG packaging design is the process of creating shelf-ready product packaging for fast-moving consumer goods brands, balancing shelf standout, brand consistency, and consumer appeal at the point of purchase.
