Nestlé NAN is Nestlé's premium childhood nutrition brand in Singapore, trusted by parents and backed by advanced scientific research supporting early immunity and development. ADWOW provides dedicated creative support behind the scenes, translating NAN's science-led global messaging into clear, locally resonant design and communications — all developed in strict alignment with Nestlé's global brand guidelines. The scope spans packaging localisation across the NAN Pro and NAN Kid Probiotics ranges, tactical consumer campaigns, thematic roadshow activations, in-store point-of-sale materials (POSM) for supermarkets and pharmacies, and targeted digital assets. Each deliverable is built to enhance NAN's premium shelf presence and reinforce its position as a trusted partner in early childhood nutrition across Singapore.
ADWOW designed Nestlé NAN's premium infant and childhood nutrition product launches — including the NAN Pro and NAN Kid Probiotics ranges — alongside in-store POSM, roadshow activations, and digital assets, all in strict alignment with Nestlé's global brand presence.
NAN's brand promise rests on complex, science-backed nutrition claims. In-store POSM is where that messaging must translate instantly and credibly to parents at the shelf — a standard ADWOW applies to every NAN localisation while preserving Nestlé's global brand system.
NAN's in-store POSM and retail communications are deployed island-wide across supermarkets and pharmacies, ensuring consistent premium shelf visibility wherever the brand is sold.
Formats include thematic consumer roadshows, tactical retail campaigns with redemption and gift-with-purchase offers, micro-website builds, print collaterals, and newsroom advertorial features supporting new formula variant launches.
ADWOW has partnered with Nestlé's FMCG brands, including NAN, for more than two decades, delivering packaging design, retail communication, and integrated branding across Singapore and international markets.
