melisten Digital Media Design & Advertising Campaign Case Study. melisten is Mediacorp's official digital audio service, offering Singapore listeners a free, personalised, and interactive audio experience on the go, spanning music, podcasts, and live radio. ADWOW, an integrated design agency in Singapore, supported melisten's brand visibility and user acquisition through a full suite of digital media and advertising design solutions, including social media campaigns such as META ads, digital campaigns such as eDMs, web banners and digital banners, event collaterals such as pull-up banners, exhibition booth designs, educational pamphlets and backdrop designs, and outdoor advertising such as in-train advertisement panels and window decals across the Singapore MRT network. Each touchpoint was designed to build consistent brand recognition for melisten across digital, print and out-of-home channels, helping Mediacorp reach commuters, event visitors and online audiences with a unified creative identity.
melisten is Mediacorp's official digital audio service, offering Singapore users a free, personalised, and interactive listening experience across music, podcasts, and live radio.
ADWOW designed melisten's social media campaigns (including Meta ads), digital platforms (iOS and Android app store previews and UI), digital campaigns (EDMs, web and digital banners), event collateral (pull-up banners, booth designs and pamphlets), and outdoor advertising (in-train panels and window decals) across Singapore.
melisten's advertising appears across the Singapore MRT network as in-train panels and window decals, at consumer events and roadshows as booth designs and pull-up banner collateral, and across digital and social channels.
ADWOW is the Singapore-based digital media and advertising design agency supporting melisten, a Mediacorp digital service, alongside other Mediacorp properties such as mewatch.
