Harvest Fields Creative Branding Campaigns & Brand Strategy Case Study. Harvest Fields is a premium quality label defined by international sourcing and strategic marketing excellence in Singapore's competitive FMCG landscape. Since 2009, ADWOW has supported Harvest Fields' brand presence through packaging design for foundational pantry staples — rolled oats, fresh fruits, dried fruits, shredded cheese, granola, and muesli — before spearheading integrated creative campaigns for the launch of indulgent ice cream sticks and pints. These "cross-the-line" campaigns combined Above-the-Line (ATL) initiatives such as OOH bus wraps and thematic print ads with Below-the-Line (BTL) tactics including Meta ads, freezer wrap design, and eye-catching in-store POSM, anchored by high-fidelity visual storytelling that resonates with modern, value-conscious consumers and keeps Harvest Fields a leader on the Singapore supermarket shelf.
ADWOW designed packaging for Harvest Fields' foundational pantry range — rolled oats, dried fruits, shredded cheese, granola, and muesli — then extended the brand into indulgent ice cream sticks and pints, supported by freezer wrap design and in-store POSM.
Cross-the-line marketing blends Above-the-Line (ATL) channels — such as OOH bus wraps and thematic print ads — with Below-the-Line (BTL) tactics like Meta ads and in-store POSM, so Harvest Fields' ice cream launch reached shoppers consistently from mass awareness through to the point of sale.
ADWOW has partnered with Harvest Fields since 2009, delivering more than 15 years of packaging design and brand strategy support across its pantry and ice cream ranges in Singapore.
Formats included chest freezer wrap, upright freezer design, freezer decal and sticker design, in-store POSM, standees, posters, and motion graphics — all developed to maximise shelf and cabinet visibility at retail.
