Rejoice In The Auspicious Cheer

Get off to a good start this Chinese New Year by ushering in luck & prosperity. For auspicious delicacies, look no further than the premium selection of abalones & clams from Golden Chef.

Creative Concept, Recipes Booklet Design & Image Production (Photography, Art Direction, Food Shots Di) by AdWOW! your brand – Creative Agency In Singapore.

Oceanic Delicacies For Your Festivities

Get together for a heartwarming family reunion & surprise your loved ones with 8 sumptuous home-cooked dishes.

Creative Concept, Recipes Booklet Design & Image Production (Photography, Art Direction, Food Shots Di) by AdWOW! your brand – Creative Agency In Singapore.

Abalone For An Auspicious Reunion

Sweeten your family reunion menu with a palatable abalone dish to surprise your loved ones! Celebrity Chef Eric Teo shares his very own recipes using Golden Chef products. Exclusively for FairPrice customers.

Creative Concept, Recipes Booklet Design & Image Production (Photography, Art Direction, Food Shots Di) by AdWOW! your brand – Creative Agency In Singapore.

Usher In The New Year Golden Chef
Savour The Flavour Of Tradition

Drawing inspiration from the 1980s Singapore, Golden Chef's CNY campaign focuses on the good old times, a time when we were all much younger, and the precious moments with our beloved family, though things have changed, but our love & the great taste remain.

Creative Concept, Recipes Booklet Design & Image Production (Photography, Art Direction, Food Shots Di) by AdWOW! your brand – Creative Agency In Singapore.