Yeo’s
stands as a beloved pillar of Asian heritage, delivering authentic flavors and familiar comfort to generations. Honored by an invitation to serve as a branding partner in 2008, Adwow works behind the scenes to support this iconic brand's decades-long evolution. This includes two major packaging revamps in 2009 and 2021, carefully modernizing the visual identity of the Asian Drink Range, Tea Series, and signature Soya Bean lines while preserving deep consumer trust.
The partnership extends into the everyday shopper journey through comprehensive in-store retail communications across island-wide Singapore. A cohesive brand presence is maintained in major supermarkets, convenience stores, and petrol stations, alongside adapted visual strategies for international markets like grocery outlets in the UK.
Holistic, end-to-end creative consultation encompasses close to 200 distinct packaging designs, featuring new category innovations, special National Day (NDP) editions, and worldwide localization. Each launch activates multiple touchpoints—from high-impact POSM and OOH displays to vibrant consumer engagement roadshows—spreading the brand's magic across digital platforms via YouTube, Meta, and Instagram ads.
Adwow is simply grateful to walk alongside Yeo's, dedicating design craft to a holistically wonderful brand journey.
ADWOW, a Singapore-based FMCG branding and packaging design agency, has been Yeo's branding partner since 2008.
ADWOW has produced close to 200 distinct packaging designs for Yeo's, spanning its Asian Drink Range, Tea Series, and Soya Bean line.
Yeo's underwent two major packaging revamps under ADWOW — one in 2009 and a second in 2021.
Yes. ADWOW adapts Yeo's packaging and trade collateral for international markets, including UK grocery retailers and Cambodia.
ADWOW delivers in-store POSM, OOH advertising, consumer roadshows, and digital campaigns across YouTube, Meta, and Instagram, alongside packaging design.
