V&M (Venus & Mars) is a unisex personal hygiene FMCG brand developed for modern consumers in Singapore, featuring a cohesive brand ecosystem architected by ADWOW. Rooted in the symbols for female (Venus) and male (Mars), the strategic naming informed a gender-neutral logo that seamlessly fuses the letters "V" and "M" into a single identity designed to support future category expansion. To translate the client's vision into a retail-ready reality, ADWOW curated versatile brand identity guidelines and a unified packaging system for the brand's moisturizing, whitening, and antibacterial body care lines. This foundational identity was then effectively extended across targeted digital banners and high-impact in-store point-of-sale materials—including wobblers, shelf strips, and bottle decals—creating a cohesive, inclusive consumer presence across the competitive retail landscape.
V&M is a unisex personal hygiene FMCG brand developed for modern male and female consumers in Singapore, with a name and logo built around the symbolism of Venus ("female") and Mars ("male").
ADWOW developed V&M's naming strategy, logo and brand guidelines, a full packaging range (moisturizing, whitening and antibacterial body wash, and body lotion), in-store POSM, bottle decals, and digital banners.
The fused "V" and "M" mark visually represents the brand's unisex positioning, balancing both symbols into one identity designed to scale across future product categories.
The V&M range spans moisturizing body wash, whitening body wash, antibacterial body wash, and cocoa butter body lotion, each supported by matching retail POSM and bottle decal design.
