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ad-wow.com | issue #19-2006 | email us | wowsuperclub.com
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H-TWO-O The Ultimate Thirst-Quencher

New brand image revitalises isotonic drink

Singapore (ad-wow.com, 15 November 2006 – YEO'S has recently launched a PR campaign to promote the brand's premier isotonic label, H-Two-O with the collaboration of FAS (Football Association of Singapore).

Blended with healthy ingredients and free of artificial sweetening, H-Two-O offers a wide variety of zests to complement the outgoing nature and active lifestyles of energetic individuals. AdWOW! was assigned as the brand consultancy to develop a distinctive brand appearance for H-Two-O and enhancing their brand awareness in the highly competitive market of isotonic beverage.

Dubbed as "The Ultimate Move", this campaign boasts 12 football personalities from the S-League, who each demonstrated their most acrobatic moves from different sports, such as running, surfing as well as volleyball. "Through the athleticisms of the football players, we want to bring out the ultimate sport spirit inside every active individual, and the attitude to push your limits and out-do yourself with every single move you make. H-Two-O is the drink to drive you ahead and excel in your passionate games." George Heng, AdWOW! Creative Group Head explained the strategy to reinforce the brand personality of H-Two-O 'Originals' as a dynamic non-carbonated isotonic beverage.

The first wave of advertising was launched as a contest where participants could stand to win fabulous prizes for simply voting for their favourite move. Branding collaterals like posters and ad campaigns will follow up in the coming months to increase the exposure and make H-Two-O a desired drink for all energetic souls.

The campaign has again stressed the importance of strategic branding to enhance the intangible property of a business, which is the brand value. With our creative input, AdWOW! looks forward to creating a greater impact with YEO'S and to impress the audience with more WOWing results ahead!


Nov 2006
Enjoy more shopping destinations with vPOST!

Singapore (ad-wow.com, 29 November 2006) –- vpost.com.sg, the online shopping service by Singapore Post recently introduced new countries that support the 1-stop convenience of vPOST. Spotting two computer mouse laden with shopping bags at the airport terminal, the creative concept portrays the idea of 'convenient online shopping at just a few clicks'. Besides a LIFE! cover feature, the follow up page supported this tactical campaign with exciting deals exclusive only to vPOST members.

It's easy and convenient, vPOST allows users to shop for the latest products not available locally. Avoid the holiday crowd and start shopping @ vpost.com.sg today!

Nov 2006
SingPost presents first exclusive showcase for new idol

Singapore (ad-wow.com, 30 November 2006) – Singapore Post and Universal Music proudly presents the first ever showcase for Hady Mirza, the new Singapore Idol! Performing a solo showcase is definitely a highlight of Hady's success, but having his very own album and postage stamps customized by Universal and SingPost, must have further fulfilled his dreams. For the second season running, AdWOW! joined hands with SingPost to create exclusive Singapore Idol MyStamp sets, display posters, hanging mobiles, screensavers and even special commemorative plaques. Last season, a buzz was also hyped for the first Singapore Idol, Taufik. Thank you for being our Idols!

Originally a spin-off from the popular Idol franchise, the very watchable Singapore Idol gained tremendous fan base with its first season two years ago in 2004. Talented contestants are selected and eliminated based on fan votings. with the champion emerging after months of grueling trials.

Don't miss Singapore Idol Hady Mirza 'live' at "Get Close to Hady" on 2 Dec 06 (Saturday) from 2pm to 4pm at Ministry of Sound, Singapore. Click below for more details:

Nov 2006
POWERBAR pumps up awareness at Sports Expo

Singapore (ad-wow.com, 29 November 2006) – POWERBAR® participated in the Sports & Fitness Expo at Suntec City last week in a bid to reach the 50,000 crowd. POWERBAR® took the chance to introduce the benefits of the specially designed POWERBAR® Marathon Starter Kit. This unique packaging, created by AdWOW!, captured much attention over the 2 days. Along with the series of marketing collaterals like flyers and wobblers, POWERBAR® received much enthusiastic queries from the crowd. The roadshow rounded off positively as POWERBAR® has become the ideal energy source for sporty individuals, especially the most demanding athletes.

POWERBAR® is marketed by HiVelocity Pte Ltd, the specialist in sports marketing and event management. Supporting the Standard Chartered Marathon 2006 as the official energy supplement, POWERBAR® boasts a complete energy formula for every step of the workout. Check it out at GNC outlets today!

www.powerbar.com.sg l www.hivelocity.com.sg

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