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ad-wow.com | issue #18-2006 | email us | wowsuperclub.com
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The H-TWO-O Ultimate Move

YEO'S & AdWOW! energize the dynamic branding campaign

Singapore (ad-wow.com, 15 November 2006 – YEO'S, the household name in the worldwide F&B market has engaged AdWOW! to strategize the latest branding campaign of H-TWO-O. 12 of the most acrobatic soccer personalities from the S-league were appointed to uplift the brand image, by demonstrating ultimate moves from different sports.

"Through the athleticisms of the soccer players, we want to bring out the ultimate sport "spirit" inside every active individual, and reinforcing the brand personality of H-TWO-O Originals as a dynamic non-carbonated isotonic beverage. An attitude to always push your limits and out-do yourself with every single move you make. H-TWO-O is the drink to drive you ahead and excel in your passionate games." George Heng, Creative Director explained. The "Ultimate Move" campaign is a collaboration between YEO'S and the FAS (Football Association of Singapore) to take the sports spirit to the ultimate level. Luxurious prizes will be given away to the lucky participants who vote for their favourite moves of the campaign. So hurry, get your entry forms today and make your move before others do!

H-TWO-O is Yeo's premier isotonic beverage label. Blended with healthy ingredients and free of artificial sweetening, H-TWO-O offers a wide variety of zests to complement the outgoing nature and active lifestyles of energetic individuals. What better way to replenish and rehydrate on a hot, sluggish day! Get a H-TWO-O, your ultimate thirst-quencher!


Nov 2006
Unleash your full potential with POWERBAR!

Singapore (ad-wow.com, 28 October 2006) – In conjunction with the Standard Chartered Marathon 2006, POWERBAR® created an all-in-one package for the training needs of enthusiasts and athletes. Marketed by HiVelocity Pte Ltd, this retail campaign introduces the benefits of POWERBAR® sports formula through a hassle-free package. As the creative consultant for this project, AdWOW! conceptualised the collaterals to be engaging and 'unconventional'. A cut-through window allows shoppers to 'look' and 'feel' the product to encourage purchase, while the packaging racks up to become an attractive Point-of-Sale display rack for retail usage.

Experience the complete POWERBAR® formula for every step of your workout! Backed by decades of sports nutrition experience, POWERBAR® product line includes a full spectrum of options developed to meet the nutrition and energy needs of athletes or individuals seeking healthy food choices. Check out the convenient POWERBAR® Marathon Starter Kit, containing the complete formulas at a promotional package price. Now available at GNC outlets island-wide.

www.powerbar.com.sg l www.hivelocity.com.sg

Nov 2006
'Superbands' ranks high in the local charts!

Singapore (ad-wow.com, 17 November 2006) – 'SUPERBANDS', the latest compilation from Universal Music Singapore was strategically relaunched this school vacation season to capture the audience. The album successfully topped the charts within weeks of its release. Inspired by rock and roll stars that attain 'superhero' status in the eyes of their fans, AdWOW! used a comic-strip approach to literally bring this idea to life. Music lovers commented that the design is 'unique and stands out from other local releases'.

With the music revival of electro, punk and glam rock, 'SUPERBANDS' can well be the album to bring rock music closer to the masses. Featuring re-known acts (U2, Coldplay, Keane, The Killers etc) for the 'radio-listening' crowd, 'SUPERBANDS' has its share of alternative gems that makes it a credible addition to the music library. Check out great tracks from The Kooks, Snow Patrol, Placebo, Wolfmother, Audioslave and more.

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