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ad-wow.com | issue #17-2006 | email us | wowsuperclub.com
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Motorola Street Style Awards 2006

Defining the future of music, art, fashion & creativity

Singapore (ad-wow.com, 28 October 2006 – The annual Street Style Awards are back! Proudly sponsored by Motorola Singapore for the second year running, Motorola Street Style Awards 2006 (SSA) continues to support aspiring youths to realize their dreams, and to acknowledge their hard work and passion in the fields of music, fashion and design in street culture. AdWOW! is indeed thrilled to be a part of this creative venture once again..

AdWOW! assisted with the creative execution of the campaign identity and online collaterals. Look out for various insertions in publications, including JUICE magazine ads and other BTL exposures at popular venues frequented by youths. "Through the collaboration with Style Asia, we gave SSA06 an identity that is trendy and full of 'street-wise' personality." Commented Chris Chong, AdWOW! Project consultant. "Born off the streets, for the streets, we created this edgy disposition for our non-conformist audience in the streets."

In recent years, street culture has become a phenomena that influences all other commercial art forms from fashion to music to advertising. Strongly believing in the potential of our local youths, Style Asia initiated this outstanding event in 2001. Already in its 6th successful year, the event has joined hands with presenters like Nike Singapore and Singapore Fashion Festival to contribute to the evolution of our uniquely Singapore Street Culture.

Style Asia, is a 360°marketing communications consultancy on the helm of new ideas, fashion and lifestyle trends. Mr Hideki Akiyoshi, founded Street Style Awards to honour individuals who made outstanding achievements in their respective fields in street culture. Check out the 1-month showcase of SSA06 Fashion, Music, Sports and Animax Visual Arts nominees' works at The Heeren Shops. Level 4 (15 Nov - 15 Dec).

Log on to www.style-asia.com/streetstyleawards06 for more details!

Oct 2006
SAFRA Radio holds first Music Awards

Singapore (ad-wow.com, 28 October 2006) – SAFRA Radio, Power98 held its inaugural Power 98 Singapore Music Awards at Zouk Club recently. Creative consultant, AdWOW! was engaged to create the master identity of the awards for the winning acts. With the element of live music in mind, the award evolved into a miniature electric guitar encased in an immaculate transparent casing. The Power 98 team commented that the trophies 'looked awesome' and reflected the prestigious status that the award represents. AdWOW! is pleased to play a part in the flourishing local music scene.

Managed by the SAFRA National Service Association, SAFRA Radio runs the station, Power 98FM for the welfare of national and professional servicemen. This English radio station is entertainment-based and features modern popular music and latest entertainment news. The station created the Power 98 Singapore Music Awards to raise the awareness and participation of aspiring musicians.


Oct 2006
Ferrari brings Vegas to Singapore

Singapore (ad-wow.com, 18 October 2006) – Club Ferrari Singapore recently held its Gala Dinner at the Shangri-La Hotel in October. Themed as 'Vegas Glam', AdWOW! created the equally stylish invitation pack for the guests. The invite cleverly unfolds to form the famous Las Vegas stretch; leading to the destination - Club Ferrari. With a congregation of Ferrari-driving guests, the entertainment was indeed top-notched, featuring magicians, dancers, fire-eaters and more. Although the event was filled with glitz and glamour - with the entire ballroom transformed into a casino, the objective of the celebration was for an honorable cause with proceeds of the event generously donated to charity.

Oct 2006
Universal Music rocks with 'Superbands'

Singapore (ad-wow.com, 31 October 2006) – The latest music release from Universal Music Singapore, 'SUPERBANDS', is a double-disc collection jammed with alternative goodness. AdWOW! worked with Universal Music to create this stunning new album. Inspired by rock and roll stars that attain 'superhero' status in the eyes of their fans, AdWOW! used a comic-strip approach to literally bring this idea to life. Vibrant illustration of superheroes were stylishly executed to attract the target audience. Some music lovers commented that the design is 'unique and stands out from other local releases'.

With the music revival of electro, punk and glam rock, Universal's 'SUPERBANDS' can very well be the album to bring rock music closer to the masses. Featuring re-known acts (U2, Coldplay, Keane, The Killers etc) for the 'radio-listening' crowd, ' SUPERBANDS' has its fair share of alternative gems that makes it a credible addition to the music library. Check out great tracks from The Kooks, Snow Patrol, Placebo, Wolfmother, Audioslave and many more.

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