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ad-wow.com | issue #9-2006 | email us | wowsuperclub.com
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Chillin' Good Times with Nestlé Cold Drinks
AdWOW! assists Nestlé on first island-wide cross channel campaign

Singapore (ad-wow.com, 28 Jun 2006) - Having launched several new drink flavors in recent months, Nestlé Singapore continues to aggressively establish its presence in the market. Today, with support from AdWOW!, Nestlé Singapore rolls out its very first total vending category promotion across more than 230 participating F & B outlets. With through the line exposure, the campaign is launched island-wide, encouraging youths to have a "Nestlé Chillin' Good Time".

"We want to craft a concept that entices with a strong promotional message as well as educate the product benefits of the brand," explains George Heng, Creative Group Head of AdWOW. "Cross marketing with a 'cool' product like the Apple iPod is just one of the ways that further enhances the refreshing attributes of Nestlé cold drinks.

"It's a new move on (the part of Nestlé) to embark on a cross channel activity of such scale with their vending machine beverages, and we are encouraged by the positive responses on the contest hotlines so far," a member of the Nestlé Chillin Good Times Team commented. Besides POS materials at the participating outlets, the campaign comprises of exposures in The New Paper, 8 days as well as online marketing.

With the continued efforts in marketing and strong support from their channel partners, look out for even more exciting campaigns from Nestlé and AdWOW!

What better way to beat the summer heat, then a thirst quenching beverage from Nestlé! Visit www.nestle.com.sg & stand to win Apple iPod Nanos, Bose sound system and other accessories!

July 2006
More Shoppers battle for top prizes in vPOST Challenge!

Singapore (Ad-wow.com, 3 Jul 2006) - As the Great Singapore Sale reaches its peak, vPOST Shopping Challenge is getting more hits by the minute! Being the first time SingPost created an online gaming contest, the campaign is getting good responses from new sign-ups. With two more weeks for winners to win unbelievable discounts off branded items from USA, a DM was rolled out to remind members not to miss out on the best services and offers from SingPost.

Don't miss the excitement, visit http://www.vpost.com.sg today!

Jun 2006
Olé! Olé! Olé! Scorching Hot SEC Sale in Malaysia!

Penang (ad-wow.com, 30 June) The World Cup fever gets more exciting with SEC's June/July Promotion! Titled the "Football Finale Sale", the largest electrical chain store in Malaysia's northern region is offering more quality products at blistering hot prices, when football fever reaches its climax during the month of July. Vibrant promotional leaflets created by AdWOW! will greet you the moment you walk into any of the SEC Electricare outlets. Catch all the great goals while enjoying more thrilling bargains at SEC today! Olé! Olé! Olé!

For more infomation of this promotion , visit www.sec.com.my today!

Jun 2006
WOWing "Ads"perience Talk in Malaysia's Largest High School

Johor Bahru (ad-wow.com, 30 June) AdWOW! has been invited to conduct a seminar at the largest private school in Malaysia - Foon Yew High School, Johor Bahru. Its 8,000 students will have the opportunity to get up close with the AdWOW! creative team, and understand the accomplishments of AdWOW! so far.

George Heng, AdWOW!'s Managing Director will share his experience from high school graduation to setting up his own branding agency in Singapore and Malaysia. Also his know-how as a seasoned professional in Singapore's international advertising agency and related market experiences in Frankfurt, Sydney and Malaysia.

A strong crowd is expected to grace this 1-day seminar on 15 July 06, which also includes multimedia presentations, games, and Q&A sessions with key personnel from AdWOW!

AdWOW! hopes to take this opportunity to inspire the next generation of creative talents, hence making the local branding industry more WOWing in the near future.

For more information on "WOW! Talk", log onto wowsuperclub.com today. Hurry, seats are limited!

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