New MAGGI® vans in town!

Singapore (ad-wow.com, 15 Mar 2006) - The latest fleet of new Mashed Potatoes vans has arrived! AdWOW! designed and made over the MAGGI® vans for the healthiest hot snacks in town.

“The vans are meant to be eye-catching as they help to promote its products,” explained Mr George Heng, Creative Group Head, AdWOW! “With the vans, Magic MAGGI® Machine (3M) builds on its reputation of serving hot snacks on the go!”

With it’s signature yellow finishing, the new MAGGI® vans can be easily spotted on the roads, especially in and around schools and F&B outlets. Proudly bearing the MAGGI® emblem and the lively mascots, the vehicles are used primarily by the sales team. MAGGI® Mashed Potatoes has been gaining a steady following in Singapore since its inception in 2002.