Singapore (ad-wow.com, 20 Feb 2006) – Local living appliances brand, Aerogaz, recently revamped their website with a refreshing lifestyle theme. AdWOW! was commissioned to conceptualise and redesign the online catalog in late 2005.
“Compared to international brands, many local business owners tend to adopt ‘hard-sell’ tactical strategies to gain short term value.” comments Chris Chong, Project Consultant, AdWOW! “The next generation of business owners are beginning to be more aware of the branding and marketing methods of the bigger brands.”
With this in mind, AdWOW! crafted the website to create an ‘emotional attachment with the consumers’ through the relaxed tone and manner. Animations of familiar scenes around the home, reflects how Aerogaz reliably enhances their life while paying careful attention these subtle details.
To stay competitive, brand communications must strive to impact people’s life in every way. Working closely with the brand, AdWOW! looks forward to impact and impress, with all future projects in the pipeline.