Singapore (ad-wow.com, 6 Feb 2006) - This Valentine's day, SingPost launched a dazzling promotion of MyStamp and Citigems jewellery. For a limited time, jewellery gift sets can be purchased at exclusive prices along with a free personalised sheet of Valentine's Day MyStamp. AdWOW! assisted in the creative for the collaterals of this campaign.

Besides the familiar perforated edges, every other part of this specially designed postage label makes it a personalised gift of love for Valentine's Day. With the option to insert your fondest memories or photograph, MyStamp makes it easy to declare your love each time you post a mail!

"SingPost certainly demonstrated the understanding of consumer insight with the product development of MyStamp." Commented Chris Chong, AdWOW! Project Consultant. "Its unique customisable feature tackles the desire of love-struck couples as well as those highly selective individual who likes to be creative."