Check your mailbox for the unique mailer that’s loaded with fun and surprises
(Singapore, ad-wow.com, 21 March 2008) Once again, SingPost has ingeniously come up with a unique mailer that has 8 challenges in it. Recipients can participate in all 8 challenges, submit their answers to www.singpost.com and be in the running to win an Apple iTouch or a Nokia 7500/7900!
This MailBox FunTasy Mailer was launched last week and was delivered to 250,000 exclusively selected condominium households and landed properties throughout Singapore from 10 to 14 March. SingPost’s Assistant Vice President (Marketing) Sales & Marketing said “We always want to present something unique to our customers and at the same time, add value to our advertisers. SingPost MailBox FunTasy has achieved both these objectives well.” The incorporation of these challenges is indeed a novel idea as it has managed to attract the recipients to take an active role when receiving the mailer whilst ensuring that all the advertisers get the exposure and attention they require. SingPost’s Product Manager (Product Management) Sales & Marketing commented that, “I believe readers will be intrigued by the challenges in this issue of MailBox FunTasy and find useful information from the advertisers”. George Heng, Creative Brand Consultant of AdWOW! adds “The game book concept is to create a new dimension of a world of entertainment so that our residents can immerse themselves into the challenges and have fun doing it.”
Give your brain a well-deserved workout and boost by challenging it with interesting games such as “Soduku”, “Crossword Puzzle” and “Word Challenge”. Check out your mailbox for your SingPost MailBox FunTasy now and start solving all 8 challenges to stand a chance to win FunTastic prizes!
