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An Ultimate Achievement for H-TWO-O
  The 'Ultimate Hip Hop Move" campaign gains astonishing brand awareness  

(Singapore,, 11 Feb 2008) The 'Ultimate Hip Hop Move' campaign by H-TWO-O ended with a bang at its Finale Party at Plaza Singapura's Outdoor Atrium on 2 February. Throughout the day, there was a good turn-out of over 2000 people at the party that was officiated by Mr. Zainudin Nordin, Deputy President of Football Association Singapore (FAS), who is also the Mayor of Central Singapore District and MP for Bishan-Toa Payoh GRC.

This event was organised by S-League together with H-TWO-O, the official isotonic drink and the ultimate thirst quencher. Kudos to all 12 footballers who put in the hard work to train and perfect these difficult hip hop moves. The ultimate winner with the most votes was Syed Thaha of Geylang United. Among the other footballers who made it to the final round were Takatoshi Uchida, Erwan Gunawan, Emmanual Emuejeraya, Ali Imran Lomri and Ridhwan Jamaludin.

George Heng, the Creative Brand Consultant from AdWOW! says "This Ultimate Hip Hop Move gave us astonishing results with greater brand exposure and relevance to consumers. It's built on the success and creative concept of the first Ultimate Move - slick hot bods to reflect that H-TWO-O is the ultimate formula for a healthy and sporty lifestyle". "Many thanks to the players who gave 101% energy to perfect the demanding hip hop breakdance moves", he adds. After taking their time out to wow the crowd with their slick dance moves, all the players will be busy honing their skills for a better and more exciting upcoming new football season.