Malaysia (ad-wow.com 18 Dec 2007) AdWOW!'s relentless effort in advancing and promoting the concept of
insightful branding took a great leap forward with the success of the inaugural 'Acquiring Winning Business Solutions in Consumer Insight' conference in Kuala Lumpur.
Held at the JW Marriott Hotel, this 2-day international conference saw the pioneers in consumer insights invited by Asia Business Forum share their
expertise and insights with a receptive audience made up of business owners, marketing managers and executives, academics and researchers from different industries.
The organizers had gone to great pains to bring together Europe and Asia's finest minds in branding for the conference. One of these few hand-picked speakers is AdWOW!'s Managing Director,
George Heng who spoke on "Creating Lasting Impression with Insightful Branding Strategy". In this session, George explored consumer insights from a branding perspective and ways of transforming
the raw materials that we have into powerful strategies for success. Banking on his wealth of experience and knowledge in the field, George gave audiences invaluable knowledge on how to leverage
on consumer insights to develop strategies that would maximize marketing impact - a goal that every business person desires!
With a very successful 2007 WOW!Talk programme that saw many insightful and effective talks that were well received by participants from diverse fields, George and the AdWOW! team will direct
their resources and energy in highlighting the importance of branding in shaping corporate direction to reach a larger pool of audience in the region in 2008.
Stay tuned as AdWOW! returns with an even more interesting and insightful 2008 WOW!Talk programme that will kick-off this January 2008 with the much-awaited seminar on advertising and promotions
by George in Singapore. Be sure to sign up early to get a head-start in ensuring your own success in our competitive industry!