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An inspirational consumer insights convention
AdWOW! shares its experience on creating lasting business impact with global marketing experts

Malaysia (ad-wow.com 18 Dec 2007) AdWOW!'s relentless effort in advancing and promoting the concept of insightful branding took a great leap forward with the success of the inaugural 'Acquiring Winning Business Solutions in Consumer Insight' conference in Kuala Lumpur.

Held at the JW Marriott Hotel, this 2-day international conference saw the pioneers in consumer insights invited by Asia Business Forum share their expertise and insights with a receptive audience made up of business owners, marketing managers and executives, academics and researchers from different industries.

The organizers had gone to great pains to bring together Europe and Asia's finest minds in branding for the conference. One of these few hand-picked speakers is AdWOW!'s Managing Director, George Heng who spoke on "Creating Lasting Impression with Insightful Branding Strategy". In this session, George explored consumer insights from a branding perspective and ways of transforming the raw materials that we have into powerful strategies for success. Banking on his wealth of experience and knowledge in the field, George gave audiences invaluable knowledge on how to leverage on consumer insights to develop strategies that would maximize marketing impact - a goal that every business person desires!

With a very successful 2007 WOW!Talk programme that saw many insightful and effective talks that were well received by participants from diverse fields, George and the AdWOW! team will direct their resources and energy in highlighting the importance of branding in shaping corporate direction to reach a larger pool of audience in the region in 2008.

Stay tuned as AdWOW! returns with an even more interesting and insightful 2008 WOW!Talk programme that will kick-off this January 2008 with the much-awaited seminar on advertising and promotions by George in Singapore. Be sure to sign up early to get a head-start in ensuring your own success in our competitive industry!

Dec '07

Singapore (ad-wow.com 16 Dec 2007) Singapore welcomes home the largest ever Team Singapore contingent to a multi-sports event who made us proud with their excellent performance in the 24th SEA Games in Nakhon Ratchasima, Thailand from 6 to 16 December 2007.

The jubilant Team Singapore took honours in 27 different sports by amassing a total of 127 medals. More importantly, Team Singapore took home 43 gold medals, 43 silver medals and 41 bronze medals which is an improvement to previous SEA Games in Manila. They improved their performance by winning more gold and silver medals in this year's SEA Games.

Singapore is ranked in fifth place in the overall medals standing thanks to the effort and sacrifices of our national athletes and the relentless support shown by all Singaporeans in providing their full backing for Team Singapore. To convey the appreciation and congratulatory messages of all Singaporeans to Team Singapore for putting on a good fight in Thailand, AdWOW! created a banner to welcome our champions home. For more information on the achievements of Team Singapore, visit www.2007seagames.com & www.teamsingapore.com.sg. Team Singapore's success is everyone's success! Well done Team Singapore!


Singapore (ad-wow.com 2 Jan 2008) H-TWO-O The Ultimate Thirst Quencher and AdWOW! has launched another upbeat campaign with the theme of "H-TWO-O Hip Hop Move".

This campaign assembled 12 football personalities posing their cool hip-hop rhythmic steps. The voting is open only till 18 Jan 2008. So hurry, cast your votes for your favourite moves and stand a chance to win great prizes.

More on "Ultimate Hip-Hop Move" here!

  WOWTALK! 8 (Advertising & Promotions)


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