Malaysia (ad-wow.com, 15 Nov 2007) – Having created a huge buzz with the "Tailor-Made Attitude" campaign, Edwin Denim Malaysia and AdWOW! once more tailor-made another breakthrough campaign. This time, it’s for the brand’s ladies line up – Miss Edwin, with 'Her Tailor-Made Style'.
The same team (from ‘Tailor-Made Attitude’ campaign) – creative director, art director, designers, talent, photographer, stylist and other crewmembers joined forces once more, to put up another catchy campaign that is set to create more talking points. “This time, we have a Miss Edwin who’s definitely not your typical girl-next-door. However, she can be any girl that shares the same characteristic – an unique attitude, a desire and preference which man don’t really understand, most of the time.” Explained George Heng, Creative Brand Consultant. “Instead of showing her image, we just revealed her attitude, and leave the imagination of the audience to decide how she looks like.”
The Edwin Rouge Zero™ jeans are now in store nationwide. Gentlemen, grab one for your own Miss Edwin before they give you a hostile reception.