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Singapore (, 1 October 2007) – MILO® “Cheers on Team Singapore” campaign was given a huge lift ahead of the 24th SEA Games – over 200,000 wishes were collected till date!

As we’re counting down to the final 2 months to the sports extravaganza in Thailand, this news is the most welcomed morale booster for the national SEA Games contingent and once again reflected Singapore’s enormous passion and support towards their sports heroes. MILO®, with the creative support from AdWOW!, had developed a strong supporting spirit throughout the nation within 3 months of the initial launch.

For those who have yet to pen down your words of encouragement, it’s time to express your support and gain yourself some SEA Games collectables at the MILO® “Cheers on Team Singapore” signature drives! So give Team Singapore a great lift to thrive at the SEA Games this December!

Marketing Manager
Team Singapore Swimmer
Member of Parliament, Ang Mo Kio GRC
MILO wants to rally all Singaporeans to cheer on Team Singapore by penning their well wishes to our local athletes for the upcoming SEA Games in December.
I hope to do better this time after my last SEA Games, and win more glory for Singapore.
Sports unite
people with
different skin colours and from
all age groups. Its not about medals, its about always upgrading yourself and achieving
your goals.
Father & Sons
Im here with my friends to support Team Singapore. It took me a while to get here but Im having so much fun!
Were here as early as 7am to see PM Lee and show our support to this special event.
I want to show my sons the true spirit of Team Singapore so they can be future champions too!
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