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“MILO ® Cheers on Team Singapore” Insider
Go behind the scene of the successful SEA Games rallying campaign

Singapore (ad-wow.com, 1 September 2007) –After the flourishing launch at Seng Kang East Way on 15 July 2007, the ‘MILO® Cheers on Team Singapore’ campaign has now been well supported across Singapore. Thousands of Singaporeans have embraced the true sporting spirits by rallying for the Singapore SEA Games contingent over the past 2 months.

While MILO® is gathering more support for the signature drive, WOW!News is bringing you to behind the scene and discover the tears, sweat and the joy of this successful campaign, beginning with the photo shoot. Let’s get some insights from our special guest, the ‘face’ of the ‘MILO® Cheers on Team Singapore’ campaign.

Interview with Kar Heng, Talent of "MILO® Cheers on Team Singapore"

Do you drink MILO®?
Yes! It’s one of my favourite morning beverages and I used to drink it everyday before going off to school. But now, I will grab a cup whenever I have no time for a proper meal. It’s easy to prepare and gives you the energy you needed to get started.

How did you find the photoshoot experience?
It’s my very first advertising shoot. I was nervous at first but the anxiety fades away when it started (laughs). I enjoyed the whole process, it is fun. I am really happy to be given the opportunity to work on such a big brand like MILO® ........


Aug '07
Two More flavours add to Yeo’s Revamping Drive

Singapore (ad-wow.com, September 2007) – Singapore’s very own Yeo’s stirs up more follow-up waves! After the overwhelming success of the launch for the PET bottle drinks, two more thirst-crunchers join the line-up. The classic sugarcane and refreshing winter melon flavours are set to knock out heat attacks on any typical sunny days. From tetra pack to “on the go” PET bottles, Yeo’s and AdWOW!’s continual revamping mission promises a whole new experience in enjoying the all-time favorite Asian flavours. Be sure to check out the all-new practical packaging with the same great taste.


  Hong Kong MUJI Ad


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