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How Creative Branding enhances Business Value
Resounding success for 2-Day Summit with regional marketers
Singapore (ad-wow.com, July 2007) – Marketing Director’s Summit 2007 organised by the Asia Business Forum rounded off with a resounding success. With esteemed speakers like Tony Boatman (SEA Group Marketing Director, Microsoft), Paul Pei (Director of Sales & Marketing, Ocean Park HK), Avin Himatsinghani (VP Advertising Sales & Partneships, National Geographic Channel Asia) and more, the 2-day event was enriching for all the attendees. The audience include senior marketing directors from international organisations, as well as seasoned business owners from both local and regional enterprises.

When AdWOW! took the stage, Managing Director George Heng discussed key issues on enhancing the core value of the business and how to sustain a business through Creative Branding. The participants were involved with a lively video and interactive presentation with case studies from AdWOW’s industrial portfolio. Participants reviewed that the session was “up-to-date and insightful”.

As an avid contributor in the innovations of creative marketing and brand consultancy, AdWOW! Group conducts WOW!Talks periodically to share insights and industrial cases in this topic. Find out more in WOW!Talk 6, a complimentary private workshop open to all interested organizations.

July '07

Singapore (ad-wow.com, August 2007) – To extend the celebratory mood beyond 9th Aug, "National Day Festival ’07" is created with hosts of activities and fringe events from 16 Jul to 26 Aug around Singapore. SingPost invites the nation to ‘Celebrate Possibilities’ with a special informative maildrop for this event. AdWOW! supported in this collaboration with SingPost and NDP to create a booklet of programme highlights and attractive special offers delivered to all households in Singapore. “It’s more than just shopping deals. We’ve put together a contest on almost every page of the booklet where up to 420 prizes are up for grabs!” explained Ms Sherina Wong, AVP of SingPost Marketing Team. “Thanks to the joint effort from all our partners, we are able to celebrate National Day with all these discounts and offers specially for this period!”

www.ndp.org.sg   l www.singpost.com

July '07

Singapore (ad-wow.com, July 2007) –With the booming demand for the recently launched Yeo’s Iced Green Tea, the introduction of Green Tea with Honey Lemon flavour to Singapore is indeed a timely decision. This new flavour was originally planned for the Vietnam market only. “Based on our recent study, the local market's response is positive to the re-ignition of our Asian Drinks for its health and aesthetic appeal. Therefore we aim to ride on this success to introduce this new flavour for Singaporeans,” explained the Yeo’s Marketing Team. AdWOW! embarked on this campaign since June 2006, and has successfully revamped classic flavours like Chysanthemum, Lychee, Lemon Barley and more.


  Vietnam drinks Poster

YEO's Taste of Asia

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