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® rallies for Team Singapore in SEA Games 2007!
AdWOW! powers up campaign with uplifting creatives

Singapore (ad-wow.com, 15 July 2007) - The 24th SEA Games rallying campaign has kicked off in a BIG bang yesterday, with support from PM Lee Hsien Loong and his Parliament Members, who each took a 2.4km run to cheer for our athletes. MILOŽ is once again proud to be the official sponsor to rally on Team Singapore in their drive towards winning more gold medals. AdWOW! wasted no time in developing the communications for MILOŽ's enthusiasm since April this year.

Insightfully reflecting the fighting spirit, national pride and teamwork of what Team Singapore stands for, the visual identity was crafted to deliver an unstoppable impact in the spirit of jubilation and confidence to succeed. "We want to seamlessly boost the perception towards MILOŽ and the athletes. We aim to gain greater support by stirring up positive emotions for both the brand and event," commented George Heng, Creative Group Head of AdWOW!. Till Team Singapore head off to Thailand in December, look out for even more AdWOW!-created publicity items to power up this campaign!

Thousands of locals and foreigners has taken this historical opportunity to cheer for Team Singapore with our esteemed Guest of Honour, PM Lee and his members of Parliament. Visitors even had the chance to go head-to-head with Team Singapore athletes in specially arranged games, such as 5-a-side Soccer, Lawn Bowling as well as Sepak Takraw. Also no stranger to the sports arena, Mr Teo Ser Luck (Parliamentary Secretary for Community Development, Youth and Sports (MCYS) has graced the celebrations to express his support.

Read more in the next WOWNews Special Edition on the coverage of the event as AdWOW! cheers on Team Singapore with MILOŽ!

Organised by Ang Mo Kio/ Yio Chu Kang CSC, this massive carnival held last Sunday (15 July, 8.30am) at the field opposite Blk 318B Seng Kang East Way, has attracted more than 5,000 people. The main sponsor, MILOŽ along with supporters, including Singapore Sports Council, People's Association, NTUC Fairprice and more, has prepared a series of such well wishing promotions in the coming months to rally the nation to support our athletes.

www.teamsingapore.com.sg   www.nestle.com.sg

July '07

Singapore (ad-wow.com, July 2007) –Delivered exclusively to higher income households in condomiums, SingPost's HomeDirect Specials is an addressed Direct Mail campaign offering attractive offers and privileges in scheduled editions throughout the year. In line with the Great Singapore Sale, AdWOW! created this issue's cover to reflect the biggest shopping excitement now delivered right to homes by SingPost. "Responses doubled after AdWOW! took over the creative execution from the previous Mother's Day edition" commented Ms Ong, Assistant Product Manager of SingPost. In the upcoming September issue, the package will be further enhanced to improve its readability and functionality. Stay tuned!


July '07

Malaysia (ad-wow.com, July 2007) –This month, shop at SEC Electricare for the amazing range of 3C products (Consumer Electronics, Communications and Computer Products), while enjoying the nation’s most complete SEC All-Risk Protection Plan! This latest AdWOW!-created promotion highlights SEC’s pioneering efforts to constantly providing customers the most reliable and worry-free electrical enjoyment. Visit SEC Superstores today and let them WOW you with more bargain and surprises!


  YEO'S® Peach Drinks
  Nescafe Theme Fair
  MILO® Malaysia

MILO® Get Powered

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