Singapore (ad-wow.com, June 2007) – H-TWO-O The Ultimate Challenge 2007, rounded off with a blast after months of preparation for the H-TWO-O marketing team. With creatives from AdWOW! and media exposure in the press, magazines and radio ads, the team has successfully drawn a crowd to Central, Clarke Quay this sunny afternoon. Participants arrived promptly, prepared to sweat it out while rehydrating and refueling with H-TWO-O.
Guest of Honour Associate Professor Ho Peng Kee, Senior Minister of State for Law & Home Affairs & FAS President, kickstarted the event and sportingly participated in the Mass Football Juggling, together with S.League players and other participants to set a new record in the Singapore Book of Records. Out of the 150 people who joined, 23 rose to the challenge to set a new record of Mass Football Juggling for three minutes! "I hope we can promote football as a sport that can be enjoyed by everyone in Singapore and it is indeed heartening to see all of us coming together today to set this new record," commented Professor Ho in an interview with the S.League.
Among the crowds of sports enthusiasts who participated, the FAS seems to be attracting the most attention! S.League Top Scorer Laakkad Abdelhadi (Woodlands Wellington), Ratna Suffian (Balestier Khalsa) were also present to do what they do best; sweating to their favourite sport of football juggling amidst the screaming fans!
The evening heated up as 50 individuals challenged themselves for the Individual Football Juggling to clock the longest time for the Singapore Book of Records. The players were sweating out in the sun and finally, it came down to a face-off between Brazilian, Leandro Rodrigues from Young Lions and the dudes from Korean Super Reds who emerged as the final four and broke the record by clocking 1 hour 5 minutes!
It was indeed a rewarding afternoon for both the fans and the organisers, as the campaign boosted H-TWO-O even higher up the top of mind of Singaporeans! Let us cheer for YEO'S and H-TWO-O as they prepare the next exciting challenge for the sports enthusiasts in Singapore!
Photos courtesy from yeos and S.league