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‘Touch & WIN’ a trip to Turkey with S.A.M.!
AdWOW! hypes up interactive game promotion for SingPost
Singapore (ad-wow.com, May 2007) –SingPost proudly presents the exciting ‘Touch & WIN a Trip to Turkey!’ promotion where customers can win privileges for using S.A.M™ till 31 Aug 2007! In partnership with Turkish Airlines and other sponsors, this promotion seeks to promote the use of S.A.M™ and S.A.M PLUS machines. AdWOW! was tasked to develop the promotional materials including direct mailers, wobblers and interactive screens for this island-wide campaign.

To join in ‘Touch & WIN’, users simply touch the S, A or M letters on the screen to get rewarded with every transaction of $30. Targeted at users who prefer to pay their bills without queueing at the Post Offices, the game mechanics are meticulously created to be hassle-free for maximum participation. Besides the top prize of business class air tickets to Istanbul, other attractive prizes are from SK Jewellery, Sony, GNC, Aspara Spa, Mary Chia, Apple and many more. Constantly improving and seeking exciting ways to reward their customers, previous game promotions from SingPost includes the well-received ‘SingPost’s Treasure Island’ launched in August 2006.

Available at more than 240 locations around Singapore, Self-service Automated Machines (S.A.M.) let you pay your telecommunication, utility and credit card bills, fines, purchase postage labels, make donations, book movie tickets and other lifestyle services 24 hours, 7 days a week. S.A.M PLUS is the enhanced version that incorporates an additional locker and post box services.

May '07

Singapore (ad-wow.com, May 2007) – There’s nothing more satisfying than serving up a hearty meal for your family! This May, MAGGI invites you to do just that. Simply purchase $8 worth of MAGGI products from NTUC supermarkets and stand to win quality Corningware cooking sets. Now, eating with your family has never been more rewarding!

May '07

Singapore (ad-wow.com, May 2007) –A splash of sunshine will brighten up the supermarket shelves this June as the newly-created Yeo’s Chrysanthemum gets launched into the market. As part of the revamp of the aging tetrapack range of Asian drinks, AdWOW embarked on this re-ignition since June 2006. “It’s challenging to be involved in creating the new look for an established brand like Yeo’s.” commented Alvan Toh, one of the art directors behind this project. “We need to capture new markets with the revamp and yet balance it with what the culture can accept.” Other traditional flavours like Lychee and Lemon barley was launched in January this year.

May '07

Singapore (ad-wow.com, May 2007) –H-TWO-O not only replenishes the mind and body, but also rewards you with great prizes including a FIAT Stilo Coupe this June. With preparations starting since February, H-TWO-O ‘Rehydrate Two WIN’ is conceptualised by the Yeo’s team with AdWOW! to create a 2-part promotion where it includes a campaign at the supermarkets plus a major outdoor event to beat the Singapore Book of Records.

To enhances the brand value, publicity materials prominently highlight the ‘TWO’ wins to resemble the H-TWO-O branding. While the BTL campaign targets the masses; the outdoor event strategically builds on the hype to target primary consumers like sports enthusiasts, FAS athletes plus active army personnel. Publicity includes magazine and press ads, below the line support at all participating supermarkets and even radio commercials.

With such strategic alliances, be prepared for a day not to be missed on 2 June at Central, Clarke Quay. As contestants battle each other through tests of skills and strength, the public can also join in to beat the Singapore Book of Records! With such enduring efforts from the Yeo’s team, may the campaign boost H-TWO-O even higher up the top of mind of Singaporeans! Come, sweat it out and win!


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