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Making Singaporeans ‘Feel Great’ through Healthy Eating!
Nestlé promotes healthier living with Cold Storage and Health Promotion Board

Nestlé Singapore has recently taken a multi-pronged approach by providing healthier food options for Singaporeans with the “F eel Great' campaign. This campaign is a joint promotion with Cold Storage and supported by the Health Promotion Board. AdWOW! assisted in the conceptualising and design of the whole 'Feel Great with Nestlé at Cold Storage' campaign.

In an effort to educate healthy living, 'Feel Great' is a campaign where useful tips on food choices are taught in an easy way to consumers. Working closely with Nestlé, AdWOW! developed a series of communications and POSM for the supermarkets. Appealing to shoppers of all ages, the POSM are lively and colourful to give a fresh and healthy appeal to the promotion. Nestlé even developed a contest where the top prize includes an exclusive resort holiday at Bali and free gym memberships. What better way than to 'Feel Great' and make a better life with Nestlé today!

  A Commitment to Good Food, Good Life

A balanced diet and physical activity is essential to a healthy lifestyle and personal wellness. As part of the world's largest food company, Nestlé recognises the importance of providing information and products that contribute to solutions for growing health issues, such as obesity and diabetes.

Almost all the products in the "Feel Great" campaign are endorsed with the 'Healthier Choice Symbol" (HCS) from Health Promotion Board. Such a positive way of labeling products is intended to help people make informed food choices at the supermarket. Products with the HCS are generally lower in fat, sugar and sodium. Some are also higher in dietary fibre and calcium compared to other products in similar categories.

In addition to a century-long, worldwide commitment to nutrition research, education and awareness, Nestlé offers a wide range of nutritious, delicious and convenient food and beverage selections that make good living possible.

  5 Ways To Feel Great!

Keep your bones and teeth strong with Nestle Omega Plus Acticol. Low fat milk powder with added plant sterols and enhanced calcium, Vitamin D, Omega 3 and 6.

  Need a boost in the morning? Wake up to the aroma of virtually fat free instant Nescafe Gold coffee!  
  Wanna get powered? Stir up a chocholatey MILO with more malt and more skimmed milk now!  
  Nothing beats slurping a hot bowl of steaming MAGGI mee for supper! Now with 40% less salt compared to regular noodles and sauces with no added MSG!  
  Thirsting for something sweet yet fat
and cholestrol free? Nestle Bliss Light,
a blissful indulgence of juicy fruits and mouthwatering yogurt! Serve chilled!
'Feel Great' Campaign Manager
How do Nestlé contribute to Singaporean's well being?
We are steadily improving our products to be endorsed by HPB's 'Healthier Choice Symbol'. We are also active in National Healthy Lifestyle Campaigns over the years.

Can you tell us more about
'Feel Great'?

With so much promotions in the marketplace, 'Feel Great' has a clean and refreshing appeal that stands out. We hope to reach more consumers with this educational cum awareness approach for our products.

Any advise how to feel great?
Exercise and eat well!
Be very discerning and look out for the Healthier Choice Symbol!

Feel Great Islandwide
Cold Storage Outlets:

• Chancery Court
• Cluny Court
• United Square
• Novena
• Great World City
• Takashimaya
• Centrepoint
• Peace Centre
• Causeway Point
• Eastwood
• Parkway Parade
• Katong Mall
• Siglap
• Guthrie House
• Jelita Shopping Centre
• Rail Mall
• Hougang
• Vivo City
• Northpoint
• Jasons Market Place
• Paragon Market Place
• UE Square
• Valley Point
• Holland Village
• King Albert Park
• Compasspoint

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