Malaysia (ad-wow.com 31 May 2006) – AdWOW! and Star Electronics Sales & Services Sdn Bhd has combined efforts to further enhance the fast-growing electrical brand, SEC Electricare, who has been a household name for decades.
After gaining the ‘Super Brand’ status a year ago, SEC, together with AdWOW! will be launching a series of aggressive marketing and promotional campaigns this year to further enhance its reputation as the number one electrical chain store in the region and to increase its brand value.
“Most people knows about the brand here and recognizes its identity. But it’s never easy to be the most recognizable brand and always remain there. Therefore the task is to consistently deliver the same vibrant and innovative personality of the brand image through various tactical & thematic executions.” elaborated George Heng, Creative Group Head AdWOW!.
The latest tactical campaign was launched recently in conjunction with the Mother’s Day and Father’s Day celebrations, based on the selling proposition of “Your Happiness Comes First™” and has hit the stores nationwide since last week.
Stay tune for more exciting promotions and services brought to you by SEC & AdWOW!. |
