NESTLÉ® Singapore recently soft launched a AdWOW!-created campaign promoting its first ever premium tea range products. Through trade events and exhibitions, the tea range was introduced to the public.

AdWOW!'s task was briefed to synergise the 3 premium tea extracts - Green Tea, Black Tea & Fruit Tea, into one common range of tea series. "The challenge in this brief lies in developing a similar direction for 3 different teas and yet at the same time, maintain each tea's distinctive characteristics...